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Remember that each product comes with an opportunity cost.Create your own category to avoid competition.If you can’t be first, be first in peoples’ heads.Here are 3 lessons from The 22 Immutable Laws of Marketing: This book will help you focus your marketing efforts and not waste precious energy, money and time on battles you can’t win. Sure, you could try to go after Coca-Cola, but chances are you won’t be able to accomplish much. Published by marketing legends Al Ries & Jack Trout in 1993, The 22 Immutable Laws Of Marketing was meant as a guideline for companies to understand how they can make their products successful internationally and not just locally. It’s one of Tim Ferriss’s all time favorite books (he always recommends the older, unrevised edition) and if a marketing genius recommends marketing books, I try to pay attention. When I saw this book on Blinkist I got super excited, because I’ve been meaning to pick up a copy for ages. 1-Sentence-Summary: The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your company.
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